Fastrack, one of India's popular fashion accessories brand, recently signed on Genelia D'souza to be the face of the brand. The bollywood actress has been signed on to bring out the edgy and sexy side of the brand's 'Sweet No More' Sunglasses Campaign.
Genelia's first campaign for Fastrack launches the new line of sunglasses for girls. The actress will be seen in a new avatar, creating a unique identity for her association with the brand, as Genelia flaunts sunglasses from this line. The Fastrack Girl line focusses on current fashion trends that include large, coloured and shell frames, along with bright gradient lenses. What makes the products even more unique is the innovative play on the Fastrack logo. The first collection of the Fastrack Girl line has 51 variants across 20 styles to choose from, priced between Rs.1295-1795. Speaking at the launch, Ronnie Talati, Vice President and Business Head, Fastrack & New Brands, spoke, "This is the first large collection in a series of launches focussing on the fashion needs of the bold new generation of young girls in the country and we couldn't be happier having Genelia as the face of the brand. Genelia and Fastrack make a formidable duo with each lending the other a new dimension." Fastrack was launched in 1998 and became an independent urban youth brand in 2005. The brand extended itself into eye gear four years ago and into accessories last year with a range of bags, belts, wallets and wristbands. Fastrack accessories, watches and sunglasses are available at exclusive Fastrack stores across Bangalore, Pune, Chennai, Vizag, Bhubaneshwar, New Delhi, Mumbai, Nasik, Hyderabad, Bhopal, Coimbatore and Manipal. Their presence can also be seen in various outlets of, World of Titan, Titan Eye Plus, large format chain stores like - Shoppers' Stop, Central, Lifestyle, Blue Sky, Westside, Piramyd and other leading multi-brand optical outlets across all major cities.
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